Motown Label Celebrated on Muve Music

Cricket Communications announced its celebration of the Motown sound by bringing the music of Motown's founding artists to Muve Music.  Legendary artists such as Duke Fakir of the Four Tops, Mary Wilson of The Supremes, and Otis Williams of the Temptations, as well as later Motown artists including JoJo of the Mary Jane Girls, will have their music specially featured on Muve Music along with offering special commentary that expresses their personal connection to the music label they helped to create as well as the impact of that music on today's music culture.

Additionally, to generate excitement and educate new listeners about Motown's history during Black Music Month, Cricket will offer Motown trivia that highlights iconic artists and offers a snapshot of Motown history on its social media channels. Music fans who listen to Motown artists on Muve Music in June are entered to win a Motown box set featuring nearly 200 songs and a commemorative Motown award style wall plaque.

"It's invigorating to see a modern digital music service pay homage to Motown, one of the most important music labels in music history, and celebrate Black Music Month," said Otis Williams – founding member of The Temptations. "Much of the music that we hear today can be attributed to the paths blazed during the Motown era. Paying homage to that legacy should be recognized and celebrated."

"It is so interesting that one of the new, innovative music services is celebrating Black Music Month by featuring one of the most innovative music labels of all time, Motown, said JoJo -original member and lead singer of the Mary Jane Girls. "Pretty cool, I'd say."

An irresistible force of social and cultural change, Berry Gordy's legendary Motown Records made its mark not just on the music industry, but society at large, with a sound that became one of the most significant musical accomplishments and stunning success stories of the 20th century. No other record company in history has exerted more of an influence on both the style and substance of popular music and culture. Motown, of course, stands for more than just the historic music. The label, and its remarkable legacy, is a reflection of the hard work of dedicated individuals overcoming incredible obstacles to achieve great success.

"Black Music Month is all about connecting the past to the present," said Mary Wilson – an original member of The Supremes. "It's about introducing the music of Motown to today's music generation.  Now people have the opportunity to discover some of the best music ever recorded - the music of Motown."

"Motown music was also very timely in civil rights," said Duke Fakir, original member of The Four Tops. "As Martin Luther King was marching and leading in his own way, Motown music was seeping into homes and giving people a chance to be introduced to Motown's artists by enjoying our music and seeing us on television. People started to look at us in a different way. We are very proud of being part of the cultural, social and civil rights change."